Obama’s People

Obama's People

In preparation for the inauguration, the New York Times will publish 52 portrait shots of Barack Obama’s top ‘people’ taken by Nadav Kander and Kathy Ryan.

The shots can be seen online with audio from the photographers here.

After viewing the photos, I was most blown away by the three gentlemen below. Jon Favreau (Speechwriting Director), Eugene Kang (Special Assistant to the President), and Reggie Love (Personal Aide to the President, probably the President’s goto power forward) are the three youngest members of Obama’s cadre at 27, 24, and 26 respectively. It’s nuts that these guys are just a couple years older than me, and yet they already have their hands in one of the biggest moments of recent history and some really sweet gigs.

Jon Favreau, Eugene Kang, Reggie Love

Nike: Lots of Ads!

Nike’s been churning out the promotional materials these past two days. Some good, some interesting, some not so good. Guess Nike is still coasting on its advertising budget. Above is “Ankle Insurance” for Kobe’s new low-tops.

Nike GameChangers, the brand’s newest corporate responsibility effort, churned out a bunch of videos that you can see here, here, and here. But they probably won’t work a week from now.

Nike Latin America has a new futbol ad with a bit too much slapping and incoherence: Wake Up Call.

Don’t forget that little Nike subdivision, Air Jordan either. Click for the Air Jordan 2009 movie teaser.

Lastly, is this viral ad with Gossip Girl’s Taylor Momsen escaping paparazzi.

Bringing Sight to the World

adaptive eyecare glasses - joshua silver

Joshua Silver, a physics professor at Oxford University, has created a solution to bringing affordable glasses to a billion of the world’s poorest people by 2020. His invention is a pair of glasses composed of plastic lenses with clear sacs of fluid sandwiched in between. The wearer can then adjust the amount of fluid in the sacs through a syringe to fit their prescription without the assistance of an optician.

30,000 pairs have already been distributed in 15 countries but the global need for basic sight-correction is estimated at more than half the world’s population. And in poor communities, the ability to see will improve literacy rates and will allow people to continue pursuing jobs even as their vision deteriorates with old age.

As with all great ideas with great ambition, scale, manufacturing, distribution issues abound, but I am rooting for this guy and for Adaptive Eyecare.

More good reading and information here.

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