Congratulations to
SoBe Life Water
Pepsi
Intel
NBC
Super Bowl
DreamWorks Animation: Monsters vs. Aliens
and Chuck (awesome show)
for making this marketer’s wet dream a reality.
Category: Inspired
Bringing Sight to the World

Joshua Silver, a physics professor at Oxford University, has created a solution to bringing affordable glasses to a billion of the world’s poorest people by 2020. His invention is a pair of glasses composed of plastic lenses with clear sacs of fluid sandwiched in between. The wearer can then adjust the amount of fluid in the sacs through a syringe to fit their prescription without the assistance of an optician.
30,000 pairs have already been distributed in 15 countries but the global need for basic sight-correction is estimated at more than half the world’s population. And in poor communities, the ability to see will improve literacy rates and will allow people to continue pursuing jobs even as their vision deteriorates with old age.
As with all great ideas with great ambition, scale, manufacturing, distribution issues abound, but I am rooting for this guy and for Adaptive Eyecare.
More good reading and information here.
Cartoon Forum Trailer
Trailer for the 2008 Cartoon Forum created by a team of German students at the world renowned Filmakademie Baden-Wurttemberg led by Regina Welker and Max Lang. A happy and impressive piece given it was produced in just 8 weeks.
Turn the Volume Up for This One
Motion & Audio Experiments – A Minireel
Gustav Espenes and Sander S. Olsen are beasts. Get some speakers and turn them up.
Tiji TV Ad
Awesome spot for the French children’s channel, Tiji TV. Love the look that DDB, Paris executes.
Western Spaghetti
“Western Spaghetti” is the newest stop motion short from filmakers PES. Just watch it. It’s awesome.
Christian the Lion
This is one amazing story of the reunion between two men and a lion. The similarities between the humanistic and animalistic reactions and emotions is very uplifting (read: may make you well up). This video was shot in 1971 for a documentary and just recently went viral on Youtube.
