2009 – Page 4

Nike: Lots of Ads!

Posted on January 16th, 2009 in Advertising, Business, Videos. 0 Comments

Nike’s been churning out the promotional materials these past two days. Some good, some interesting, some not so good. Guess Nike is still coasting on its advertising budget. Above is “Ankle Insurance” for Kobe’s new low-tops.

Nike GameChangers, the brand’s newest corporate responsibility effort, churned out a bunch of videos that you can see here, here, and here. But they probably won’t work a week from now.

Nike Latin America has a new futbol ad with a bit too much slapping and incoherence: Wake Up Call.

Don’t forget that little Nike subdivision, Air Jordan either. Click for the Air Jordan 2009 movie teaser.

Lastly, is this viral ad with Gossip Girl’s Taylor Momsen escaping paparazzi.

Durex Gets It On

Posted on January 16th, 2009 in Advertising, Funny, Videos. 0 Comments

This awesome Durex ad is brought to you by the firm Superfad. Click here to see some outtakes.

SNL Does Something Right: The Doogie Howser Orchestra with NPH

Posted on January 13th, 2009 in Television, Videos. 0 Comments

If this video has already been removed by NBC, you should probably read this blog more often and maybe even subscribe.

Who Approved this Cross-Promotional Nightmare?

Posted on January 11th, 2009 in Business, Inspired, Media, Television. 0 Comments

Congratulations to
SoBe Life Water
Pepsi
Intel
NBC
Super Bowl
DreamWorks Animation: Monsters vs. Aliens
and Chuck (awesome show)
for making this marketer’s wet dream a reality.

Bringing Sight to the World

Posted on January 11th, 2009 in Inspired, Technology. 0 Comments

adaptive eyecare glasses - joshua silver

Joshua Silver, a physics professor at Oxford University, has created a solution to bringing affordable glasses to a billion of the world’s poorest people by 2020. His invention is a pair of glasses composed of plastic lenses with clear sacs of fluid sandwiched in between. The wearer can then adjust the amount of fluid in the sacs through a syringe to fit their prescription without the assistance of an optician.

30,000 pairs have already been distributed in 15 countries but the global need for basic sight-correction is estimated at more than half the world’s population. And in poor communities, the ability to see will improve literacy rates and will allow people to continue pursuing jobs even as their vision deteriorates with old age.

As with all great ideas with great ambition, scale, manufacturing, distribution issues abound, but I am rooting for this guy and for Adaptive Eyecare.