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Archive for the 'Business' Category

Nike: Lots of Ads!

Nike’s been churning out the promotional materials these past two days. Some good, some interesting, some not so good. Guess Nike is still coasting on its advertising budget. Above is “Ankle Insurance” for Kobe’s new low-tops.

Nike GameChangers, the brand’s newest corporate responsibility effort, churned out a bunch of videos that you can see here, here, and here. But they probably won’t work a week from now.

Nike Latin America has a new futbol ad with a bit too much slapping and incoherence: Wake Up Call.

Don’t forget that little Nike subdivision, Air Jordan either. Click for the Air Jordan 2009 movie teaser.

Lastly, is this viral ad with Gossip Girl’s Taylor Momsen escaping paparazzi.

Who Approved this Cross-Promotional Nightmare?

Congratulations to
SoBe Life Water
Pepsi
Intel
NBC
Super Bowl
DreamWorks Animation: Monsters vs. Aliens
and Chuck (awesome show)
for making this marketer’s wet dream a reality.

Help! I Can’t Stop Buying Stuff!

Very interesting article recommended to me by my good friend Grandmaster Lix. America’s Addiction and the New Economics of Strategy. We are addicted to consumption. Businesses are addicted to taking advantage of us. So what are we going to do? As my buddy Dong (he’s from North Korea) aptly stated during a discussion earlier “I’m going to mortgage my house to get my Gucci Bomb Shelter”. Sadly, I feel that I must do the same.

Wal-Mart.

Walmart Store Front

So I’ve somehow never been to a Wal-Mart in my life. Being a business school student, we discuss Wal-Mart a lot. I know all about its process innovations, its distribution amazingness, and its supplier rape. But stepping into the store for the first time was still very overwhelming. What doesn’t Wal-mart sell? Health insurance? Diving boards?

It must be great to be a member of this family:
Walton Family

I’ve spent a couple of hours perusing the Wal-Mart company site for a video we were shown in management class, but I can’t find it anymore. If anyone knows where I can track down the clip about vendors/suppliers selling their souls in Bentonville please give me a heads up.