Great stop motion video by Matt Robinson and Tom Wrigglesworth in response to HP’s brief: “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.” The video ended up winning second place at D&AD’s Student Awards Annual.
Libraries aren’t known for big advertising campaigns, but the Johnson County Library in Shawnee Mission, KS has released four specially painted, literary-themed courier trucks to promote its services and resources. The four traveling billboards represent the fictional businesses: Captain Ahab’s Fine Seafood, Benjamin Button’s Diaper Service, Kafka’s Pest Kontrol, and Dr. Jekyll and Mr. Hyde’s Pharmacy. Real cute.
Feel the LOVE in Philadelphia.
Ignore those Super Bowl ads at least until I inevitably blog about some of them (Cash4Gold anyone?). I want to talk about Cadbury. I don’t know who’s behind this brilliance, but their Glass and a Half Full Productions have been amazing. After the sublime Phil Collins gorilla ad, Cadbury is proving to be one sexy candy company.
Is it me or are there more and more companies implementing these transparently virtuous campaigns? Are people dumb enough to let these ads actually affect their lifestyles? Will people believe that Starbucks is an awesome and ethical company that is forgoing actual revenues to do good? Can people see through these campaigns, and will they be offended by the assumptions that marketer’s make of consumers? Yes, yes, and no.
Nike’s been churning out the promotional materials these past two days. Some good, some interesting, some not so good. Guess Nike is still coasting on its advertising budget. Above is “Ankle Insurance” for Kobe’s new low-tops.
Nike Latin America has a new futbol ad with a bit too much slapping and incoherence: Wake Up Call.
Don’t forget that little Nike subdivision, Air Jordan either. Click for the Air Jordan 2009 movie teaser.
Lastly, is this viral ad with Gossip Girl’s Taylor Momsen escaping paparazzi.