<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Misterchou &#187; Business</title>
	<atom:link href="http://www.misterchou.com/blog/archives/category/business/feed" rel="self" type="application/rss+xml" />
	<link>http://www.misterchou.com/blog</link>
	<description>The Life of Jason Chou</description>
	<lastBuildDate>Wed, 07 Apr 2010 17:05:49 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Nike: Lots of Ads!</title>
		<link>http://www.misterchou.com/blog/archives/2009/01/16/nike-lots-of-ads#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=nike-lots-of-ads</link>
		<comments>http://www.misterchou.com/blog/archives/2009/01/16/nike-lots-of-ads#comments</comments>
		<pubDate>Sat, 17 Jan 2009 00:20:46 +0000</pubDate>
		<dc:creator>Jason Chou</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[ankle insurance]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[futbol]]></category>
		<category><![CDATA[game changers]]></category>
		<category><![CDATA[gamechangers]]></category>
		<category><![CDATA[gossip girl]]></category>
		<category><![CDATA[kobe bryant]]></category>
		<category><![CDATA[latin america]]></category>
		<category><![CDATA[low-tops]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[taylor momsen]]></category>
		<category><![CDATA[viral ads]]></category>
		<category><![CDATA[wake up call]]></category>
		<category><![CDATA[zoom iv]]></category>

		<guid isPermaLink="false">http://www.misterchou.com/blog/archives/2009/01/16/nike-lots-of-ads</guid>
		<description><![CDATA[Nike&#8217;s been churning out the promotional materials these past two days. Some good, some interesting, some not so good. Guess Nike is still coasting on its advertising budget. Above is &#8220;Ankle Insurance&#8221; for Kobe&#8217;s new low-tops.
Nike GameChangers, the brand&#8217;s newest corporate responsibility effort, churned out a bunch of videos that you can see here, here, [...]]]></description>
			<content:encoded><![CDATA[<div class="youtube-video"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/wJ3dS-LOhN8&amp;ap=%2526fmt%3D18"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/wJ3dS-LOhN8&amp;ap=%2526fmt%3D18" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></div>
<p>Nike&#8217;s been churning out the promotional materials these past two days. Some good, some interesting, some not so good. Guess Nike is still coasting on its advertising budget. Above is &#8220;Ankle Insurance&#8221; for Kobe&#8217;s new low-tops.</p>
<p><a href="http://www.nike.com/nikeos/p/gamechangers/en_US">Nike GameChangers</a>, the brand&#8217;s newest corporate responsibility effort, churned out a bunch of videos that you can see <a href="http://creativity-online.com/work/view?seed=34364e9c">here</a>, <a href="http://creativity-online.com/work/view?seed=befeb732">here</a>, and <a href="http://creativity-online.com/work/view?seed=c6931978">here</a>. But they probably won&#8217;t work a week from now.</p>
<p>Nike Latin America has a new futbol ad with a bit too much slapping and incoherence: <a href="http://www.boardsmag.com/screeningroom/commercials/7018/">Wake Up Call</a>.</p>
<p>Don&#8217;t forget that little Nike subdivision, Air Jordan either. Click for the Air Jordan 2009 <a href="http://www.youtube.com/watch?v=MlKxoBdg8tk">movie teaser</a>.</p>
<p>Lastly, is this viral ad with Gossip Girl&#8217;s Taylor Momsen escaping paparazzi.</p>
<div class="youtube-video"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/8kHdNkAPBdw&amp;ap=%2526fmt%3D18"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/8kHdNkAPBdw&amp;ap=%2526fmt%3D18" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></div>
]]></content:encoded>
			<wfw:commentRss>http://www.misterchou.com/blog/archives/2009/01/16/nike-lots-of-ads/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Approved this Cross-Promotional Nightmare?</title>
		<link>http://www.misterchou.com/blog/archives/2009/01/11/who-approved-this-cross-promotional-nightmare#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=who-approved-this-cross-promotional-nightmare</link>
		<comments>http://www.misterchou.com/blog/archives/2009/01/11/who-approved-this-cross-promotional-nightmare#comments</comments>
		<pubDate>Mon, 12 Jan 2009 06:48:23 +0000</pubDate>
		<dc:creator>Jason Chou</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Inspired]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[chuck]]></category>
		<category><![CDATA[cross-promotion]]></category>
		<category><![CDATA[dreamworks animation]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[lifewater]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monsters vs. aliens]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[sobe]]></category>
		<category><![CDATA[sobe life water]]></category>
		<category><![CDATA[super bowl]]></category>

		<guid isPermaLink="false">http://www.misterchou.com/blog/archives/2009/01/11/who-approved-this-cross-promotional-nightmare</guid>
		<description><![CDATA[Congratulations toSoBe Life WaterPepsiIntelNBCSuper BowlDreamWorks Animation: Monsters vs. Aliensand Chuck (awesome show)for making this marketer&#8217;s wet dream a reality.
]]></description>
			<content:encoded><![CDATA[<div class="youtube-video"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/MNK3vdyYdGw&amp;ap=%2526fmt%3D18"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/MNK3vdyYdGw&amp;ap=%2526fmt%3D18" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></div>
<p>Congratulations to<br />SoBe Life Water<br />Pepsi<br />Intel<br />NBC<br />Super Bowl<br />DreamWorks Animation: Monsters vs. Aliens<br />and Chuck (awesome show)<br />for making this marketer&#8217;s wet dream a reality.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.misterchou.com/blog/archives/2009/01/11/who-approved-this-cross-promotional-nightmare/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Help! I Can&#8217;t Stop Buying Stuff!</title>
		<link>http://www.misterchou.com/blog/archives/2008/08/05/help-i-cant-stop-buying-stuff#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=help-i-cant-stop-buying-stuff</link>
		<comments>http://www.misterchou.com/blog/archives/2008/08/05/help-i-cant-stop-buying-stuff#comments</comments>
		<pubDate>Tue, 05 Aug 2008 23:46:17 +0000</pubDate>
		<dc:creator>Jason Chou</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[america's addiction]]></category>
		<category><![CDATA[bomb shelter]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[gucci]]></category>
		<category><![CDATA[north korea]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.misterchou.com/blog/archives/2008/08/05/help-i-cant-stop-buying-stuff</guid>
		<description><![CDATA[Very interesting article recommended to me by my good friend Grandmaster Lix. America&#8217;s Addiction and the New Economics of Strategy. We are addicted to consumption. Businesses are addicted to taking advantage of us. So what are we going to do? As my buddy Dong (he&#8217;s from North Korea) aptly stated during a discussion earlier &#8220;I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<p>Very interesting article recommended to me by my good friend Grandmaster <a href="http://athleague.com/home">Lix</a>. <a href="http://discussionleader.hbsp.com/haque/2008/07/americas_addiction_and_the_new.html">America&#8217;s Addiction and the New Economics of Strategy</a>. We are addicted to consumption. Businesses are addicted to taking advantage of us. So what are we going to do? As my buddy Dong (he&#8217;s from North Korea) aptly stated during a discussion earlier &#8220;I&#8217;m going to mortgage my house to get my Gucci Bomb Shelter&#8221;. Sadly, I feel that I must do the same.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.misterchou.com/blog/archives/2008/08/05/help-i-cant-stop-buying-stuff/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wal-Mart.</title>
		<link>http://www.misterchou.com/blog/archives/2008/03/11/wal-mart#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=wal-mart</link>
		<comments>http://www.misterchou.com/blog/archives/2008/03/11/wal-mart#comments</comments>
		<pubDate>Tue, 11 Mar 2008 09:09:12 +0000</pubDate>
		<dc:creator>Jason Chou</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Stories]]></category>

		<guid isPermaLink="false">http://www.misterchou.com/blog/archives/2008/03/11/wal-mart</guid>
		<description><![CDATA[So I&#8217;ve somehow never been to a Wal-Mart in my life. Being a business school student, we discuss Wal-Mart a lot. I know all about its process innovations, its distribution amazingness, and its supplier rape. But stepping into the store for the first time was still very overwhelming. What doesn&#8217;t Wal-mart sell? Health insurance? Diving [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://misterchou.com/img/030908/1.jpg" alt="Walmart Store Front" /></p>
<p>So I&#8217;ve somehow never been to a Wal-Mart in my life. Being a business school student, we discuss Wal-Mart <strong>a lot</strong>. I know all about its process innovations, its distribution amazingness, and its supplier rape. But stepping into the store for the first time was still very overwhelming. What doesn&#8217;t Wal-mart sell? Health insurance? Diving boards? </p>
<p>It must be great to be a member of this family:<br />
<img src="http://www.misterchou.com/img/030908/2.jpg" alt="Walton Family" /></p>
<p>I&#8217;ve spent a couple of hours perusing the <a href="http://walmartstores.com">Wal-Mart company site</a> for a video we were shown in management class, but I can&#8217;t find it anymore. If anyone knows where I can track down the clip about vendors/suppliers selling their souls in Bentonville please give me a heads up.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.misterchou.com/blog/archives/2008/03/11/wal-mart/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
