Archive for the 'Business' Category

Nike: Lots of Ads!

Nike’s been churning out the promotional materials these past two days. Some good, some interesting, some not so good. Guess Nike is still coasting on its advertising budget. Above is “Ankle Insurance” for Kobe’s new low-tops.
Nike GameChangers, the brand’s newest corporate responsibility effort, churned out a bunch of videos that you can see here, here, [...]

Who Approved this Cross-Promotional Nightmare?

Congratulations toSoBe Life WaterPepsiIntelNBCSuper BowlDreamWorks Animation: Monsters vs. Aliensand Chuck (awesome show)for making this marketer’s wet dream a reality.

Help! I Can’t Stop Buying Stuff!

Very interesting article recommended to me by my good friend Grandmaster Lix. America’s Addiction and the New Economics of Strategy. We are addicted to consumption. Businesses are addicted to taking advantage of us. So what are we going to do? As my buddy Dong (he’s from North Korea) aptly stated during a discussion earlier “I’m [...]

Wal-Mart.

So I’ve somehow never been to a Wal-Mart in my life. Being a business school student, we discuss Wal-Mart a lot. I know all about its process innovations, its distribution amazingness, and its supplier rape. But stepping into the store for the first time was still very overwhelming. What doesn’t Wal-mart sell? Health insurance? Diving [...]